Courses

Professional Diploma in Product Delivery, Analytics & Product-Led Growth (PLG)

The Professional Diploma in Product Delivery, Analytics & ProductLed Growth (PLG) develops the
capability to deliver outcomes at scale using datainformed experimentation, growth loops, and
highvelocity product delivery.

Course Overview

product experiences that acquire, activate, and retain users, and orchestrate crossfunctional teams
around measurable northstar metrics.
The programme blends outcomedriven delivery, product analytics, experimentation design,
monetisation strategy, and lifecycle growth—so teams compound value through continuous
discovery and rapid learning cycles.

Why This Course is Important?

Outcomes over output: Ship fewer things that matter more—measured against northstar and guardrail metrics.
Datadriven decisions: Instrument products properly, read signals, and act fast with ethical analytics.
Sustainable growth: Build growth loops and PLG motions that reduce acquisition cost and improve retention.

Learning Outcomes

By the end of this programme, participants will be able to:

Define a northstar metric and aligned KPIs across the acquisition→activation→retention→revenue→referral lifecycle.
Design analytics foundations: event taxonomies, tracking plans, cohorts, funnels, and dashboards that inform decisions.
Plan and run highquality experiments (hypotheses, test design, sample sizing, significance, and risk management).
Implement productled motions (selfserve onboarding, inproduct guidance, trials, freemium/usagebased models).
Prioritise a delivery backlog using impact models (AARRR, RICE, costofdelay) and technical constraints.
Lead crossfunctional delivery with dualtrack agile, outcome roadmaps, and quarterly business reviews (QBRs).

Target Audience

Product Managers, Growth PMs, and Product Owners
Data/Business Analysts and Marketing Technologists moving into PLG roles
Engineering/Design Leads partnering on growth and experimentation
Founders and Operators seeking scalable, dataled growth
Supervisors transitioning into senior roles in the service sector

Entry Requirements

Programme Structure & Modules

Module 1 – PLG Foundations & NorthStar Strategy

PLG models, value engine, and growth loops
Defining a northstar metric and guardrails
Mapping the customer lifecycle and opportunity spaces

Module 2 – Analytics Architecture & Product Instrumentation

Event taxonomy, tracking plans, and data quality
Funnels, cohorts, retention curves, and attribution basics
Dashboards for discovery, delivery, and exec reporting

Module 3 – Experimentation & EvidenceBased Decisions

Hypothesis writing, test types, and experimental design
Sample sizing, power, significance, and stopping rules
Interpreting results; avoiding common statistical pitfalls

Module 4 – OutcomeDriven Delivery & Backlog Prioritisation

Dualtrack agile and outcome roadmapping
Prioritisation (RICE, ICE/PIE, costofdelay) and constraints
From discovery insights to delivery increments

Module 5 – Onboarding, Activation & Retention Mechanics

Selfserve onboarding and inproduct guidance
Habit formation, notifications, and engagement loops
Measuring retention, resurrection, and churn drivers

Module 6 – Monetisation & Pricing for PLG

Freemium vs trials, usagebased and tiered pricing
Paywalls, packaging, and value metrics
Revenue experiments and ethics in growth

Awarding Body

Whitestone International College of Innovation

United Kingdom

Qualification Type

Professional Diploma – Postgraduate Level Qualification

(Industry-aligned, regulated qualification issued by Whitestone International College of Innovation, UK)

Assessment & Certification

Assessment: Individual assignments + capstone PLG playbook presentation
Certification: Upon successful completion, participants receive the Professional Diploma in Product Delivery, Analytics & ProductLed Growth (PLG) from Whitestone International College of Innovation (UK).

Benefits of Attending

UK issued Professional Diploma recognised internationally
Practical toolkits: trackingplan templates, experiment briefs, KPI dashboards, retention analysis sheets, and growthloop canvases
Portfolioready artefacts to evidence competency
Immediate impact on onboarding, activation, and retention metrics

Industry Alignment

Aligned with widely adopted product and growth practices: AARRR lifecycle, HEART/DEX experience metrics, OKRs, outcome road mapping, dualtrack agile, and modern product analytics conventions.

£ 950 Per Course

Industry-focused programmes with global standards.
Practical skills for real-world success.
Academic excellence with career-ready outcomes.

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Whitestone International College of Innovation delivers quality-assured, standards-aligned programmes that integrate academic rigour, industry relevance, and digital fluency to develop principled leaders who deliver measurable impact.

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London, united kingdom

+44 20 3727 6493

INfo@whitestoneinternational
college.org.uk