- info@whitestoneinternationalcollege.org.uk
- +44 20 3727 6493
- Mon - Fri : 08.00-17.00
Whitestone International College of Innovation delivers quality-assured, standards-aligned programmes that integrate academic rigour, industry relevance, and digital fluency to develop principled leaders who deliver measurable impact.
- London, United kingdom
- +44 20 3727 6493
-
Info@whitestoneinternational
college.org.uk
United States
United Arab Emirates
India
Courses
Professional Certificate in Digital Marketing Fundamentals (SEO, SEM & Social Basics)
A practice-focused foundation for modern marketers, entrepreneurs, and career-switchers. This
programme builds working competence across SEO fundamentals, SEM/Paid Search basics, and
Social Media marketing essentials—so learners can plan campaigns.
Course Overview
A practice-focused foundation for modern marketers, entrepreneurs, and career-switchers. This
programme builds working competence across SEO fundamentals, SEM/Paid Search basics, and
Social Media marketing essentials—so learners can plan campaigns, execute with the right tools,
and report results with confidence. You will learn keyword research, on-page optimisation, ad
account structure, creative best practice, audience targeting, and analytics fundamentals (GA4/UTM)
to drive measurable growth from day one.
Why This Course is Important?
- Market relevance: Employers expect hands-on skills across search + social, not theory alone.
- Measurable impact: Teaches you to set objectives, instrument tracking, and report ROI clearly.
- Career mobility: A portable skillset that supports roles in marketing, sales, product, and entrepreneurship.
Learning Outcomes
By the end of this programme, participants will be able to:
- Define channel objectives and KPIs aligned to the customer journey (awareness → conversion → loyalty).
- Conduct keyword research and apply on-page SEO (meta, headings, internal links, basic technical checks).
- Set up SEM campaigns (account structure, match types, negatives, budgets, basic bidding and extensions).
- Build social campaigns (audiences, placements, creative variants, community basics) across major platforms.
- Implement GA4 & UTM tracking, read core reports, and attribute performance to channels and campaigns.
- Create simple dashboards to communicate results and next actions to stakeholders.
- Apply ethical, compliant marketing practices (brand safety, data/privacy awareness, ad policies).
Target Audience
- Junior marketers, content creators, and growth interns
- Small-business owners and founders
- Professionals transitioning into digital roles (sales, CX, product)
- Students and graduates seeking practical employability skills
Entry Requirements
- General business/communication familiarity helpful; no prior marketing qualification required.
- English proficiency (IELTS 5.0–5.5 or equivalent recommended).
- Access to a website or demo site (provided if needed) for exercises.
Programme Structure & Modules
- Objectives, KPIs, and north-star metrics
- Customer journey & channel roles
- Briefs, budgets, and success criteria
- Keyword research (intent, volumes, difficulty)
- On-page optimisation (titles, metas, headings, copy, links)
- Basic technical SEO awareness (crawl/index, sitemaps, page speed)
- Content calendars and internal linking
- Account & campaign structure
- Keyword match types and negatives
- Ad copy & assets, extensions
- Bidding/budgets, quality score fundamentals
- Landing page relevance & conversion basics
- Channel selection & audience fit (Meta/Instagram, LinkedIn, X, TikTok overview)
- Organic foundations: content pillars, cadence, community etiquette
- Paid social basics: audiences, placements, creative variants, A/B tests
- GA4 property basics, events/conversions
- UTM architecture & naming conventions
- Reading traffic, engagement and acquisition reports
- Simple dashboards for stakeholders
- Platform ad policies, copyright, accessibility awareness
- Data protection awareness (consent, cookies, privacy notices)
- Asset management, version control, approvals and go-live checklists
Awarding Body
Whitestone International College of Innovation
United Kingdom
Qualification Type
Professional Certificate - Short Course
(Industry-aligned, regulated qualification issued by Whitestone International College of Innovation, UK)
Delivery Mode
Classroom – London (UK) / Dubai (UAE) campuses
Live Online – Instructor-led virtual sessions
Blended Learning –Prestudy materials + workshops + capstone assignment
Duration
3 days (intensive) or 1 week (parttime)
CPD Hours: 18–21 hours
- Assessment: Knowledge checks + practical labs + Capstone Channel Plan & Starter Campaigns
- Certification: Upon successful completion, participants receive the Professional Certificate in Digital Marketing Fundamentals (SEO, SEM & Social Basics) from Whitestone International College of Innovation (UK).
- Downloadable toolkit: keyword brief template, on-page SEO checklist, SEM build sheet, social campaign brief, UTM builder, GA4 starter dashboard (Excel/Sheets).
- Immediate, transferable skills for internships, junior roles, and small-business growth.
- Clear pathway to advanced programmes (Performance Marketing; SEO Strategy; Social Media Strategy; CRO & Experimentation).
- Reflects current platform practices (Google Ads, Meta/Instagram, LinkedIn) and GA4 analytics conventions.
- Emphasises ethical advertising, accessibility awareness, and data/privacy awareness aligned with international norms.
- Neutral, tool-agnostic approach so skills apply across regions and platforms.
Programme Fees
Clear Fee Structure With No Hidden Costs
£
289
Per Course
-
Industry-focused programmes with global standards.
-
Practical skills for real-world success.
-
Academic excellence with career-ready outcomes.
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