- info@whitestoneinternationalcollege.org.uk
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Whitestone International College of Innovation delivers quality-assured, standards-aligned programmes that integrate academic rigour, industry relevance, and digital fluency to develop principled leaders who deliver measurable impact.
- London, United kingdom
- +44 20 3727 6493
-
Info@whitestoneinternational
college.org.uk
United States
United Arab Emirates
India
Courses
Advanced Professional Certificate in Digital & Social Media Public Relations
The Advanced Professional Certificate in Digital & Social Media Public Relations equips
professionals with the knowledge and tools to plan, implement, and evaluate PR strategies in the
digital era.
Course Overview
The Advanced Professional Certificate in Digital & Social Media Public Relations equips
professionals with the knowledge and tools to plan, implement, and evaluate PR strategies in the
digital era.
This programme covers social media management, online reputation, influencer engagement,
content creation, and crisis communication in digital channels. Participants will learn to manage
brand voice across platforms, build engagement with target audiences, and monitor performance
with analytics.
Why This Course is Important?
- Digital dominance: Social and digital media are now the primary PR channels worldwide.
- Reputation at speed: Online narratives can build or break brands in hours, requiring skilled PR professionals.
- Market relevance: Companies and governments seek professionals adept in digital engagement and online crisis handling.
- Career enhancement: Expands opportunities in PR agencies, corporate communication, marketing, and digital media roles.
Learning Outcomes
By the end of this programme, participants will be able to:
- Develop digital PR strategies aligned with organisational goals.
- Manage multi-platform campaigns across LinkedIn, X (Twitter), Instagram, TikTok, and Facebook.
- Build influencer partnerships and community engagement strategies.
- Monitor brand sentiment and manage online reputation.
- Handle digital crises and protect brand integrity under pressure.
- Use analytics dashboards to measure campaign effectiveness.
Target Audience
- Public Relations and Corporate Communication Professionals
- Digital Marketing and Media Specialists
- Customer Engagement and Brand Managers
- Entrepreneurs and Business Owners seeking stronger online presence
- Professionals transitioning from traditional PR to digital roles
Entry Requirements
- Familiarity with basic PR or communication principles recommended.
- Proficiency in English (IELTS 5.5 or equivalent suggested).
Programme Structure & Modules
Awarding Body
Whitestone International College of Innovation
United Kingdom
Qualification Type
Advanced Professional Certificate
(Industry-aligned, regulated qualification issued by Whitestone International College of Innovation, UK)
Delivery Mode
Classroom – London (UK) / Dubai (UAE) campuses
Live Online – Instructor-led virtual sessions
Blended Learning –Pre-study materials + workshops + project
Duration
4 days (intensive) or 2 week (part-time)
CPD Hours: 28 hours
- Assessment: Digital PR campaign project + short knowledge test
- Certification: Successful participants will be awarded the Advanced Professional Certificate in Digital & Social Media Public Relations.
- Earn a UK-issued advanced certificate with global recognition
- Gain practical digital PR and social media skills for immediate workplace application
- Access templates and toolkits: social media calendar, influencer contract, crisis response checklist, analytics dashboard
- Increase confidence managing PR campaigns in fast-moving digital environments
- Enhance career opportunities in PR agencies, corporates, NGOs, and government organisations
Aligned with IPRA and CIPR best practices, Digital Marketing Institute (DMI) standards, and social media PR frameworks.
Programme Fees
Clear Fee Structure With No Hidden Costs
£
395
Per Course
-
Industry-focused programmes with global standards.
-
Practical skills for real-world success.
-
Academic excellence with career-ready outcomes.
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