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Whitestone International College of Innovation delivers quality-assured, standards-aligned programmes that integrate academic rigour, industry relevance, and digital fluency to develop principled leaders who deliver measurable impact.

Courses

Whitestone International Diploma in Digital Marketing

Course Overview

The Whitestone International Diploma in Digital Marketing is a 12-month vocational programme designed to provide a structured, practice-focused foundation in modern digital marketing concepts, tools, and techniques.

The diploma introduces the core pillars of digital marketing, including online consumer behaviour, content creation, website and landing page fundamentals, search engine awareness, social media usage, email marketing, paid campaigns, and basic analytics. The emphasis is on planning, executing, and evaluating practical digital activities that support brand visibility, engagement, and lead generation.

Learners will explore how digital channels work together within a cohesive marketing strategy, and how to align content and campaigns with clear objectives, target audiences, and brand positioning.

The programme avoids over-emphasis on any specific platform or vendor, focusing instead on transferable principles and good practice. By the end of the programme, participants will be able to contribute to digital campaign planning, content development, channel management, and performance reporting in organisations seeking to strengthen their digital presence.

This diploma is vocational and foundational; it does not replace advanced specialist training or certify expertise in any specific marketing platform or tool.

Why This Course is Important?

Organisations of all sizes increasingly rely on websites, social media, search, email, and online content to reach and retain customers.
Digital marketing capabilities are needed in business, education, non-profit, government, and entrepreneurial ventures.
Effective digital marketing requires the ability to understand audiences, craft relevant content, select appropriate channels, and measure results in a structured way.

Learning Outcomes

By the end of this programme, participants will be able to:

Explain key concepts of digital marketing, online customer journeys, and integrated campaigns at a vocational level.
Contribute to the development of digital marketing plans, including objectives, target audiences, messages, and basic channel mix.
Create and adapt simple digital content (e.g. posts, basic web copy, email content outlines) aligned with brand tone and audience needs.
Demonstrate awareness of search engine visibility, social media usage, email marketing, and paid promotion at a conceptual and practical introductory level.
Use basic analytics tools or reports to monitor performance, interpret key indicators, and suggest adjustments to campaigns.
Apply principles of ethical, responsible digital communication, including respect for privacy, transparency, and cultural sensitivity.
Work collaboratively with colleagues and suppliers to support consistent, on-brand digital presence across multiple touchpoints.

Target Audience

Individuals aspiring to roles such as Digital Marketing Assistant, Social Media Coordinator, Content & Communications Assistant, or Online Campaign Support Officer.
Staff working in marketing, sales, communications, customer engagement, or small business operations who wish to strengthen their digital capability.
Graduates and career changers looking to enter the digital marketing field with a strong practical foundation.
Entrepreneurs and small business owners who want to understand and manage their digital marketing activities more effectively.

Entry Requirements

Programme Structure & Modules

Module 1 – Foundations of Marketing & the Digital Landscape

Core principles of marketing and value creation at an introductory level.
Traditional vs. digital marketing: similarities, differences, and integration.
Overview of the digital ecosystem: websites, search, social media, email, mobile, and online advertising.
Understanding the online customer journey: awareness, consideration, conversion, and loyalty.
The role of digital marketing in supporting brand building, lead generation, and customer engagement.

Module 2 – Content, Branding & Online Customer Communication

Principles of brand identity and brand consistency across digital channels.
Understanding target audiences: basic segmentation and persona thinking at a vocational level.
Writing and structuring simple digital content: headlines, short posts, basic web copy, and email outlines.
Visual considerations: images, basic layout, and alignment with brand guidelines at an awareness level.
Maintaining an appropriate tone of voice and professional standards in digital communication.

Module 3 – Website, Search Visibility & Basic On-Page Awareness

Role of the website or landing page as a central hub for digital activity.
Fundamentals of user-friendly pages: clarity, simple navigation, calls-to-action, and mobile awareness (conceptual).
Introductory understanding of search engine visibility at a non-technical level: relevant content, basic structure, and clear information.
Awareness of simple on-page practices (e.g. page titles, descriptive headings, meaningful links – without advanced SEO techniques).
Linking traffic sources (social, email, campaigns) to relevant and coherent landing experiences.

Module 4 – Social Media, Email Marketing & Online Engagement

Overview of key social media platforms and their roles (awareness and engagement at a conceptual level).
Planning and scheduling simple social media activity aligned with brand and audience interests.
Principles of community management: responding to comments, handling basic queries, and supporting a professional presence.
Fundamentals of email marketing at an introductory level: building permission-based lists (where permitted), structuring messages, and respecting unsubscribe preferences.
Coordinating content and messaging across multiple channels to present a coherent experience.

Module 5 – Digital Campaigns, Budget Awareness & Analytics

Understanding digital campaigns: objective setting, target audience selection, basic message and offer.
Awareness of different promotion options (e.g. search, display, social promotion) at a conceptual, non-technical level.
Simple budget awareness: allocating spend in line with priorities and constraints (no advanced media buying).
Introduction to web and campaign analytics: traffic, basic conversion awareness, engagement indicators, and simple performance comparisons.
Using findings from analytics to suggest adjustments to content, timing, or channel emphasis.

Module 6 – Ethics, Compliance, Online Reputation & Professional Practice

Ethical digital marketing: honesty, transparency, respect for privacy, and avoiding misleading claims.
Awareness that jurisdictions may have data protection and marketing communication rules (high-level, non-legal).
Managing and monitoring online reputation: reviews, comments, and basic response strategies.
Internal coordination with sales, customer service, and leadership to ensure aligned messaging and expectations.
Professional practice and career development: building a digital marketing portfolio and ongoing learning plan.

Awarding Body

Whitestone International College of Innovation

United Kingdom

Qualification Type

International Diploma – Vocational Qualification

(Industry-aligned qualification issued by Whitestone International College of Innovation, UK)

Assessment & Certification

Assessment Methods Include:

Written assignments on digital marketing concepts, strategy, and channel usage.
Practical tasks such as drafting content, outlining simple campaigns, and preparing basic landing page or email structures.
Short quizzes and knowledge checks on terminology, principles, and ethical considerations.
Scenario-based exercises requiring learners to interpret basic performance information and suggest improvements.
Final Capstone Project plan and presentation.

To obtain the diploma, learners must successfully complete all module assessments and the capstone project in accordance with Whitestone’s academic standards.

Certification:

On successful completion, participants will be awarded:

Whitestone International Diploma in Digital Marketing Issued by Whitestone International College of Innovation, United Kingdom

Benefits of Attending

Provides a solid, practice-oriented foundation in digital marketing suitable for a wide range of organisations and sectors.
Develops practical skills in content creation, channel management, campaign planning, and basic analytics.
Enhances employability in roles such as Digital Marketing Assistant, Social Media Coordinator, Marketing & Communications Officer, or Online Campaign Support.
Helps organisations improve their online visibility, engagement, and lead generation through more structured digital activity.
Creates a platform for progression into advanced study in digital marketing, marketing communications, e-commerce, or related disciplines, subject to entry requirements.

Industry Alignment

The programme reflects widely recognised digital marketing and communication practices, including:

Emphasis on integrated channel thinking, consistent branding, and clear objectives.
Focus on audience understanding, content relevance, and continuous learning from performance data.
Recognition of ethical and reputational considerations in online communication and customer engagement.

£2000

£ 0

Industry-focused programmes with global standards.
Practical skills for real-world success.
Academic excellence with career-ready outcomes.

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Progression & Academic Pathways

Graduates of the Whitestone International Diploma in Digital Marketing may:

Progress to higher-level diplomas or degrees in Digital Marketing, Marketing Management, Communications, E-Business, or related fields, subject to institutional entry criteria.
Enhance their suitability for roles within marketing departments, agencies, start-ups, non-profit organisations, and small business environments.
Use this diploma as a structured foundation for further professional development, including platform-specific or advanced digital marketing certifications.

Together We Learn, Together We Grow

At Whitestone, we believe in collaborative learning where students and faculty grow together through knowledge and experience. Our supportive community fosters teamwork, innovation, and shared success.

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London, united kingdom

+44 20 3727 6493

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college.org.uk